Never pay to get work
No real brand asks a creator for a fee, deposit or “registration charge” to join a campaign. If anyone asks, don't pay. Press Report in the chat or on the campaign page.
For creators
- Show your real numbers. Brands can open your profile and check, and may ask for an Insights screenshot.
- Only apply to campaigns you can deliver. If plans change, tell the brand in the chat early.
- Label paid and gifted posts clearly, for example #ad, #collab or Instagram's “Paid partnership” tag, at the start of the caption or on the video. This follows the ASCI influencer guidelines.
- Only review products you have actually used, and say what you really think.
For brands
- Write a clear brief: deliverables, dates, fee or product, and where you will use the content.
- Agree the final fee, deliverables and usage rights in the chat before work starts, so both sides have a record.
- Pay on time. Credit creators when you reuse their content, and stay within the usage you agreed.
- Respect “won't promote” categories creators list on their profile.
For everyone
- Be respectful. No harassment, hate, threats or sexual messages.
- Keep chats about the collaboration. No spam or unrelated selling.
- Don't share someone's contact details outside the collaboration.
What happens when you report
Reports go only to the Brand2Collab team, never to the person you report. We review them, may contact both sides, and can remove campaigns, hide profiles or close accounts.